White Bear is a beer company designed by myself. I wanted this brand to relate to someone drinking beer that is cold straight from the fridge ready and fresh. I decided to add the idea of a polar bear for the main component for the logo. I wanted the type in this project to be formal and most of all, simplistic. I’ve implemented a couple of variations to the logo. For example, I’ve added the logo without a negative space background. I’ve also added a few different flavors such as wheat and pina colada and tried finding the colors that would best correlate with them. I’ve done a few mockups to see how White Bear would translate on the beer label. This was a fun branding exercise project. It really shows how far I’ve come in being a designer. Everyday I tend to reach my goals by being the best I can be to make myself happy. Thank you for appreciating my work. You are awesome